Lap dancing club makes advertising 'boob'

A strip club has been banned from using an explicit image in an advertising campaign because it could be seen by children.

The poster, for Perfect 10 gentlemen's club, showed an image of a woman naked except for a pair of knickers pulled around her hips.

The image was displayed near to an entrance of a park in Preston, which the complainants said could upset children and parents.

The Advertising Standards Authority (ASA) received ten complaints about the ad, which were deemed offensive and unsuitably displayed. The ad featured the text 'Say hello to my new boobs for the first time here at Perfect 10s'.

Three smaller images of women in their underwear in sexually provocative poses were also featured in the ad.

Text at the bottom of the ad read 'Its our 7th Birthday! Party with guest models Gemma Massey & Dani Thompson'.

In their response Perfect 10 said: 'The ad was intended to promote an upcoming event and [we] did not wish to cause any offence, but acknowledged that the location of the poster near a park entrance might have upset some parents.'

Perfect 10 added that once it became aware of complaints it covered a portion of the image with a sign stating 'Sorry we didnt intend to offend'. Perfect 10 said it would not use the image in future.

The ASA upheld the complaints and agreed the ad was sexually provocative. It ruled: 'We concluded that the sexually suggestive nature of the images meant that they were likely to cause serious or widespread offence to adults in an untargeted medium and were unsuitable for public display where they could be seen by children.'

The ad must not appear again in its current form.