Prime minister Gordon Brown laid out Labour's election manifesto this afternoon at his party's conference in a speech heavily laden with new policy proposals.
And in a direct repost to his critics Mr Brown said the general election to come was 'not about my future - it's about your future'.
In a week in which policies have so far been thin on the ground Mr Brown delivered a mass of new policy proposals and election manifesto pledges.
He confirmed proposals to intervene on banker's bonuses, anti social behaviour, a new national investment corporation to support manufacturing and other businesses, an expanded role for the Post Office, newly designated low carbon zones and measures to help teenage parents.
The prime minister set out his stall calling not for a fourth Labour term in government but a 'for a first Labour government of this new global age'.
Mr Brown promised government action on bankers' bonuses if their actions put the UK economy at risk as well as new powers to disqualify the directors of banks who had been seen to be negligent.
'I tell you this about our aims for the rescue of the banks: the British people will not pay for the banks. No, the banks will pay back the British people,' he added.
The prime minister also outlined plans for ten thousand skilled internships while also confirming Labour's plans to raise the school leaving age to 18. At the other end of the scale the prime minister also promised to restore the earnings link to pensions within five years of a returned Labour government.
More was to come in a speech that had a heavy moral tone as Mr Brown announced plans for shared supervised housing for 16 and 17 year-old girls who had fallen pregnant and were on benefits and who would be taught how to raise their children properly.
Mr Brown also announced that a future Labour government would provide free child care for parents of one and two year olds and anti-social behaviour orders specific to drinking offences with powers being devolved to local authorities to ban 24 hour drinking in the interests of the local community.
The prime minister also announced the devolution of policing and justice to Scotland and Wales 'within the next few months' while pledging that British citizens would not be forced to carry ID cards within the next parliament. He also said newly-introduced biometric passports would carry no more information about an individual than the current passports.
And he promised a referendum on the voting system early in the life of the next parliament while also giving constituents the right to sack their MP if they are found guilty of corruption.
The prime minister announced to loud cheers from the delegate floor that the Labour government would scrap the principle of hereditary peerages and make the second chamber directly elected.
On health, Gordon Brown praised the NHS and drew a clear line between Labour and the Conservative party saying the public had shown this summer that 'we love the NHS'.
The prime minister then announced a new right for cancer patients to have diagnostic tests completed at their local GP with the results available within a week. He also announced bold social care plans for the election manifesto and promised that the NHS and local care provision would be brought together to ensure a new National Care Service for the elderly.
He also promised free personal care for the elderly who wanted to stay in their own homes as well, arguing that this 'was a change that made saving worthwhile' aiming the policy proposal squarely at middle income families who could lose their life savings due to long term illness.
Mr Brown accused the Conservatives of keeping their cards close to their chest but being forced 'to show their hands by the financial crisis and they showed they had no hearts'.
And he challenged the Tories to prove that they cared about Britain and the British people. Speaking directly to the Conservatives he said: 'How can you deliver change when you so clearly haven't changed your own party?'
Turning to the electorate he said: 'When our opponents talk about change, ask yourself is that change that will benefit my family or only a privileged few? Listen to what they would say but more importantly demand to know what they would do.'
