Thursday, 3 December 2009

MySpace launches UK streaming service

MySpace launches UK streaming service
MySpace has launched MySpace Music UK, its audio and video streaming service.

The product is aimed at allowing the music site to compete with other streaming sites such as Spotify and last.fm.

The service will provide free streaming access to the back catalogue of artists on major and independent labels.

The launch comes 15 months after the US version and marks another attempt to lure people back to the social-networking site that helped launched the career of Lily Allen and Kate Nash.

MySpace Music is co-owned by the music labels – EMI, Sony BMG, Universal Music Group and Warner Music Group.

MySpace Music's president, Courtney Holt, has said there will be millions of tracks available on the streaming service, as well as tens of thousands of music videos.

Users will not have to create a MySpace account to listen to the music but if they wish to create playlists or share content they will need to create one.

Like other streaming sites, adverts will appear on the screen while being used, but will not interrupt the music.

Expressing his home for the service, Mr Holt said: Holt has high hopes for MySpace Music in the UK, adding: 'MySpace Music is the number one music site in America and since we have launched in Australia and New Zealand we have seen double the engagement than pre, so we believe this is going to be great for MySpace in the UK.'ADNFCR-708-ID-19492919-ADNFCR

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